Someone at my office convinced me to order a set from here. When my towel set arrived, they were indeed the nicest, softest towels I have ever owned. I took them out of the box, placed them on a chair, and the cats immediately claimed them - since they always pick the softest places to lie down, they can certainly attest to the fact that these towels are very soft! Now I need to negotiate with the cats, as the intention was for me to use them, not buy the cats yet another cat bed! In all seriousness, these are lovely towels. The blue colour is amazing. When the grey colour comes back in stock, I will be purchasing more (for me, not the cats!).